In 90 minutes, discover the exact diagnostic framework that has helped over 2,000 women stop circling the same stuck point — and finally move.
Hosted by Andrea Laird, M.A. · Work Alignment Strategist · Creator of the BUILD Framework
You are looking for motivation, hype, or someone to tell you everything is going to be okay. This is a diagnostic experience. We name things here. If you're not ready to look at the real picture, this seat is better given to someone who is.
Andrea Laird holds a Master's degree in I/O Psychology and has spent over a decade at the intersection of human behavior and strategic career design.
She has coached over 2,000 women into alignment — not by handing them a plan, but by helping them see the real picture first. Her diagnostic framework, BUILD, is the only methodology she knows of that sequences self-knowledge and strategic planning into a single experience — in the right order, with the right architecture.
She built an AI system around it. Not to replace the work. To make the work scalable.
Andrea doesn't motivate. She diagnoses. She names exactly what's creating friction between who you are and how you're operating — and then she hands you the structure that makes the next move not just possible, but inevitable.
If you have ever been told you're too much, or not enough, or that you just need to be more consistent — and felt like that completely missed the point — you're in the right room.
We don't settle here.
Strategy aligned with your design. Direction rooted in your season.
The real reason insight doesn't become movement, and the specific sequencing that bridges the gap.
Beliefs, Unique Gifts, Ideal Environment, Lifestyle Goals, Discernment for the Season. Each pillar is a diagnostic layer, not just a category. You'll understand why the sequence is non-negotiable.
This isn't a personality quiz. It's a structured diagnostic designed to surface the specific friction point between your design and your current direction.
Most women get assessment results and still don't know what to do. Andrea will walk through exactly how to read diagnostic output as a decision-making tool.
The competence trap, the identity drift, the misalignment that looks like laziness from the outside. You'll see exactly how it works and how to get out.
Not from what's available. Not from what looks impressive. From who you actually are, in the season you're actually in.
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No. This masterclass is designed to work whether you've taken the assessment or not. If you have, you'll understand your results at a deeper level. If you haven't, you'll leave knowing exactly what it measures and whether it's right for you.
Because this isn't about personality. Most assessments tell you who you are. The BUILD framework diagnoses why there's friction between who you are and how you're currently operating — and then sequences a path out. That sequencing is the differentiator. You've probably never experienced a tool designed this way.
Both. The BUILD framework applies to anyone whose current work structure is out of alignment with their actual design — whether that's an employee, a founder, or someone in between. Misalignment doesn't care about your title.
Plan for 90 minutes. This is a live, working session — not a pitch disguised as a class. Andrea will walk through the full diagnostic framework, show you how to apply it to your own situation, and take live questions. There is no fluff. It moves fast.
A replay may be available for a limited window — but the live experience is the highest-value version. Andrea will be responding to live questions in real time and teaching to the room. If you can be there live, be there live.
There are two types of women who leave a season of misalignment.
The ones who got diagnostic clarity — who could name exactly what was creating friction between their design and their direction — and built their next move from that clarity.
And the ones who kept circling. Who stayed inspiring to everyone around them while quietly running out of the energy it takes to hold a life that doesn't quite fit.
The WorkByDesign framework exists because the second group doesn't have to stay in that loop.
You can know what's wrong. You can know why. You can know what to do next.
That's what this masterclass is for.
Reserve your seat. Show up. See what it looks like when someone finally names the thing.
We don't settle here.
RESERVE MY FREE SPOT SATURDAY, JULY 11 – 11AM EST / 8AM PST
Free to attend. No credit card. No pressure.
Just 90 minutes that might change how you read your entire career.
Free Live Masterclass · July 11
Saturday, July 11 · 11AM EST / 8AM PST
Limited spots. Free to attend.
I'll register later